Category

Marketing

An Introduction to Marketing: Price

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, promotion, and place before reading this article. The fifth P being “Price” is extremely important in all aspects of business. From the buyer’s perspective, price determines if the product…

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An Introduction to Marketing: Place

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, and promotion before reading this article. Now, let’s get started with “place”. Offering your product at the right place means designing the right shopping experience for customers,…

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An Introduction to Marketing: Promotion

Welcome to my third post on marketing. If you have not read the first two posts, I encourage you to read the introduction post and the articles on products and people before reading this article. Now, let’s get started with promotion. Promotion refers to the process through which potential customers learn about a product/service. Its purpose is to…

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An Introduction to Marketing: People

Welcome to my third post on marketing. If you have not read the first two posts, I encourage you to read the introduction post and the post on products before reading this article. People are key to marketing because they are the decision makers who purchase products, and they do not purchase products in similar amounts. Different people…

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An Introduction to Marketing: Product

The marketing definition starts with “profitably offering”. Marketing is all about offering products/services that someone (e.g. end customer) who values it and is willing to exchange it at a price that makes your business profitable. Profitable sales are accomplished by a combination of better addressing customer needs and improving the perception of value in an…

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An Introduction to Marketing

Welcome to my blog, everyone, As I reflect on my first year MBA, I will summarize on my entire first year of MBA into my blog. Let me start with marketing because I frankly think that everyone, and not just businessmen, should know about marketing principles. Whether you work in product design, sales, or in business…

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