Sina’s Blog

Writing a Business Plan: Company Profile

The company profile is the first component of a business plan and is, in essence, a description of the company. In this section, you identify the company’s founders and directors, tell a story about their personal backgrounds (life experiences, passions, achievements and awards, and volunteer work) and professional backgrounds (education, training, skills, work experience, networks,…

Read More

Writing a Business Plan: Some Hints

Please review these hints once before and once after writing your business plan. aim for 15-30 pages organize the business plan into multiple sections, and sections into multiple headings proofread the business plan multiple times Write in a third person voice. Refer to your own company’s name. Avoid using “I” or “We” Be concise… use concise…

Read More

Writing a Business Plan

Now that we covered the basics of marketing, I think you are well-equipped to apply your knowledge of marketing concepts in writing a business plan. I acknowledge that a sophisticated business plan would require some understanding of marketing, strategy, and finance. I haven’t yet written about strategy and finance, but I will include pieces of my…

Read More

An Introduction to Marketing: Price

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, promotion, and place before reading this article. The fifth P being “Price” is extremely important in all aspects of business. From the buyer’s perspective, price determines if the product…

Read More

A Neuroscience Invention to Celebrate

So far, I have written about business and personal development. At the moment though, I cannot resist the urge to write about neuroscience because of a new and exciting innovation in research techniques I want everyone to be aware of. On June 1, 2017, the journal Cell published an article from Ed Boyden’s lab at…

Read More

An Introduction to Marketing: Place

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, and promotion before reading this article. Now, let’s get started with “place”. Offering your product at the right place means designing the right shopping experience for customers,…

Read More

An Introduction to Marketing: Promotion

Welcome to my third post on marketing. If you have not read the first two posts, I encourage you to read the introduction post and the articles on products and people before reading this article. Now, let’s get started with promotion. Promotion refers to the process through which potential customers learn about a product/service. Its purpose is to…

Read More

Breathing for Stress Management

I really like how this video demonstrates the value of practicing breathing as a means of regaining mindfulness, relaxation, and better health. I could not resist the temptation to share it with all my blog readers. I encourage everyone to watch this video on their journey of personal growth.

An Introduction to Marketing: People

Welcome to my third post on marketing. If you have not read the first two posts, I encourage you to read the introduction post and the post on products before reading this article. People are key to marketing because they are the decision makers who purchase products, and they do not purchase products in similar amounts. Different people…

Read More

An Introduction to Marketing: Product

The marketing definition starts with “profitably offering”. Marketing is all about offering products/services that someone (e.g. end customer) who values it and is willing to exchange it at a price that makes your business profitable. Profitable sales are accomplished by a combination of better addressing customer needs and improving the perception of value in an…

Read More