Posts Tagged

business

Introduction to Business Strategy

After covering the basics of marketing, I will cover the basics of strategic planning: the act of formulating a new strategic plan for an organization. Business strategy is all about formulating, implementing, and evaluating decisions that enable an organization to achieve its long-term objectives. Strategy formulation combines and converts three inputs – (1) long-term objectives, (2) external analysis,…

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Writing a Business Plan

Now that we covered the basics of marketing, I think you are well-equipped to apply your knowledge of marketing concepts in writing a business plan. I acknowledge that a sophisticated business plan would require some understanding of marketing, strategy, and finance. I haven’t yet written about strategy and finance, but I will include pieces of my…

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An Introduction to Marketing

Welcome to my blog, everyone, As I reflect on my first year MBA, I will summarize on my entire first year of MBA into my blog. Let me start with marketing because I frankly think that everyone, and not just businessmen, should know about marketing principles. Whether you work in product design, sales, or in business…

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