Posts Tagged

communication

Writing a Business Plan

Now that we covered the basics of marketing, I think you are well-equipped to apply your knowledge of marketing concepts in writing a business plan. I acknowledge that a sophisticated business plan would require some understanding of marketing, strategy, and finance. I haven’t yet written about strategy and finance, but I will include pieces of my…

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An Introduction to Marketing: Promotion

Welcome to my third post on marketing. If you have not read the first two posts, I encourage you to read the introduction post and the articles on products and people before reading this article. Now, let’s get started with promotion. Promotion refers to the process through which potential customers learn about a product/service. Its purpose is to…

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An Introduction to Marketing

Welcome to my blog, everyone, As I reflect on my first year MBA, I will summarize on my entire first year of MBA into my blog. Let me start with marketing because I frankly think that everyone, and not just businessmen, should know about marketing principles. Whether you work in product design, sales, or in business…

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