Posts Tagged


Business Strategy: Strategy Formulation

In the strategy formulation process, an organization’s directors generate a general plan of what an organization should and should not do, given its market forces and its internal resources, in order to best meet its goals. Porter’s Generic Strategies: A firm should consistently choose one of Porter’s generic strategies. The first dimension is whether you…

Read More

An Introduction to Marketing: Price

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, promotion, and place before reading this article. The fifth P being “Price” is extremely important in all aspects of business. From the buyer’s perspective, price determines if the product…

Read More