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An Introduction to Marketing: Product

The marketing definition starts with “profitably offering”. Marketing is all about offering products/services that someone (e.g. end customer) who values it and is willing to exchange it at a price that makes your business profitable. Profitable sales are accomplished by a combination of better addressing customer needs and improving the perception of value in an…

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An Introduction to Marketing

Welcome to my blog, everyone, As I reflect on my first year MBA, I will summarize on my entire first year of MBA into my blog. Let me start with marketing because I frankly think that everyone, and not just businessmen, should know about marketing principles. Whether you work in product design, sales, or in business…

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