Posts Tagged

internal analysis

Business Strategy: Internal Analysis

After evaluating an industry’s attractiveness, we analyze the firm’s internal strengths and weaknesses for competing in that industry. The strengths and weaknesses identified by the internal analysis can also be displayed in a SWOT table. The internal analysis does not care about the product and the industry itself; it is concerned with the capabilities that…

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Introduction to Business Strategy

After covering the basics of marketing, I will cover the basics of strategic planning: the act of formulating a new strategic plan for an organization. Business strategy is all about formulating, implementing, and evaluating decisions that enable an organization to achieve its long-term objectives. Strategy formulation combines and converts three inputs – (1) long-term objectives, (2) external analysis,…

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Writing a Business Plan: Situational Analysis (Market Research)

Situational analysis is all about conducting market research for drawing a strategic plan and a marketing plan. After conducting market research, you expect to understand the structure of your company’s customer, the company itself, and your current and future market/industry/competitors. As you go through your market research, use and cite sources to support your claims….

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