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Introduction to Business Strategy

After covering the basics of marketing, I will cover the basics of strategic planning: the act of formulating a new strategic plan for an organization. Business strategy is all about formulating, implementing, and evaluating decisions that enable an organization to achieve its long-term objectives. Strategy formulation combines and converts three inputs – (1) long-term objectives, (2) external analysis,…

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Writing a Business Plan: Strategic Objectives

This post describes what to write in the second component of a business plan: the strategic objectives section. After introducing the company, you have to disclose your strategic objectives, consisting of your vision, mission, and shorter-term objectives. Vision Vision refers to the changes you are aiming to achieve for the communities you serve some 5-10…

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