Posts Tagged

price

Writing a Business Plan: Company Profile

The company profile is the first component of a business plan and is, in essence, a description of the company. In this section, you identify the company’s founders and directors, tell a story about their personal backgrounds (life experiences, passions, achievements and awards, and volunteer work) and professional backgrounds (education, training, skills, work experience, networks,…

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An Introduction to Marketing: Price

Welcome to my fourth post on marketing. If you have not read the first three posts, I encourage you to read the introduction post and the articles on products, people, promotion, and place before reading this article. The fifth P being “Price” is extremely important in all aspects of business. From the buyer’s perspective, price determines if the product…

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An Introduction to Marketing

Welcome to my blog, everyone, As I reflect on my first year MBA, I will summarize on my entire first year of MBA into my blog. Let me start with marketing because I frankly think that everyone, and not just businessmen, should know about marketing principles. Whether you work in product design, sales, or in business…

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