Posts Tagged


Business Strategy: Internal Analysis

After evaluating an industry’s attractiveness, we analyze the firm’s internal strengths and weaknesses for competing in that industry. The strengths and weaknesses identified by the internal analysis can also be displayed in a SWOT table. The internal analysis does not care about the product and the industry itself; it is concerned with the capabilities that…

Read More

Writing a Business Plan: Company Profile

The company profile is the first component of a business plan and is, in essence, a description of the company. In this section, you identify the company’s founders and directors, tell a story about their personal backgrounds (life experiences, passions, achievements and awards, and volunteer work) and professional backgrounds (education, training, skills, work experience, networks,…

Read More